Responsibility Messaging (RM) : Common Errors No.2

8th April 2019

Number 2: Responsibility Messaging (RM). 

9.4 of the ASAI code states that: 
“Marketing communications for alcohol should include a responsibility message to drink alcohol responsibly.”

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Visuals without copy, or vice versa : Common Errors No. 1

15th February 2019

Number 1: Visuals without copy, or vice versa.

From a simple post on Facebook to a OOH poster, we all know that the words accompanying an image make all the difference. Yet CopyClear often receives submissions asking for
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