Blog

Non-Alcoholic Product Variations : Update

10th June 2019

This summer sees the marketplace proliferate with Non-Alcoholic Product Variations, or NAPV for short. 

How NAPV should best be handled in relation to the code is something that the ASAI has recently given clarity and direction on. 
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Insta Stories : Update

1st June 2019

NEWS FLASH 1: WE’VE ADDED TO OUR STORY

Over the past few months particularly, we’ve had many enquiries about the use of Instagram Stories. They were previously deemed by the ASAI to be unsuitable for use due to th
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Responsibility Messaging (RM) : Common Errors No.2

8th April 2019

Number 2: Responsibility Messaging (RM). 

9.4 of the ASAI code states that: 
“Marketing communications for alcohol should include a responsibility message to drink alcohol responsibly.”

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Visuals without copy, or vice versa : Common Errors No. 1

15th February 2019

Number 1: Visuals without copy, or vice versa.

From a simple post on Facebook to a OOH poster, we all know that the words accompanying an image make all the difference. Yet CopyClear often receives submissions asking for
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