Non-Alcoholic Product Variations : Update

This summer sees the marketplace proliferate with Non-Alcoholic Product Variations, or NAPV for short. 

How NAPV should best be handled in relation to the code is something that the ASAI has recently given clarity and direction on. 

Their guidelines can be found here

In short, it has been agreed that CopyClear will act in an advisory capacity with regards to NAPV, but NAPV brands will not require an approval code. 

From August 31st 2019, NAPV brands will not be required to use the CopyClear advisory service in any capacity, though we will still be happy to help if needed.