How It Works

What do the codes apply to?


The codes formally apply to:

> Print advertising in newspapers; magazines and free sheets

> Poster advertising in all OOH formats

> Advertising content in brochures, leaflets, circulars, mailings, e-mails and text transmissions

> Broadcast advertising on television, radio or cinema

> Advertising carried on electronic storage materials and all other electronic media and platforms

> Promotional marketing and sales promotions

> Advertorial features, etc.

> Marketing communications in non-paid-for space online, under the control of the advertiser or their agent, including but not limited to advertisers’ own websites


We also encourage you to submit the following materials:


> Full Integrated Marketing Communications programme, if relevant

> Experiential – all advertising at drinks sponsored events that is designed to influence consumer behaviour at that point

> Promotions – excluding mechanics but including all on and off trade promotional material

> Sponsorships – including all advertising to draw attention to the sponsorship, use of brand ambassadors and other relevant material.


CopyClear do not adjudicate on price promotions.